Research and Analysis: Textual Analysis of Take a Walk-Passion Pit

What are the characteristics of the genre in the music video?
-Take a Walk is a indie video
-This video uses a constant point of view shot to create the perspective of the ball whilst also creating a slow paced tempo

What is the relationship between lyrics and visuals?
-"tomorrow some new building will scrape the sky" the ball goes into sky
-"selling red and white carnations" the visuals show the american dream of living in a big house
-"before we marry save my money"a dramatic drop happens, suggesting it is bringing the artist back to reality
-"bring my family state side" in the previous shot it showed one bird flying, as this line is said there is flock of birds in shot, symbolising the family
-"my wife wont ask me questions" plane flies past in thunder and lightning suggesting, she is angry with him
-"he made some bad investments now the accounts are overdrawn" shows the skyscrapers, connotationg business and finance world
-"we had taxes we had bills" girl with papers flying everywhere suggesting, that there were too much to handle

What is the relationship between music and visuals?
-The visuals often match the tempo of the song, and also set the scene for the song for example. the beginning of sequence shows a close up of the artist and a dog, allowing the song title to be understood.

Are there close ups of the artist and image motifs?
- There are not many close ups of the artist in this music video, only at the beginning of the sequence and on top of a building, the main focus is the point of view from the ball

Is the music video performance, narrative or concept?
- Performance- shot of artist singing ontop of roof
-Narrative- ball going through different locations of life

Conclusion
Overall,I think this music video is interesting as it uses point of view perspective to interact with the audience.

Research and Analysis: Take Back Tomorrow-Gold Fish

What are the characteristics of the genre in the music video?

-Take Back Tomorrow is a dance pop genre
-Dance pop genre use fast cuts to match the tempo of the music

What is the relationship between lyrics and visuals?
-"passed on by driving "wide shot of road, suggesting road is life and things are getting missed
-"break down the walls and say goodbye" wide two shot of people jumping off rock into the sea, showing that have freedom
-"shout it out loud its your battle cry" wide shot of person running into the sea and wave crashing, suggesting this is there freedom and the wave crashing is the battle cry
-"get your head off your pillow" two shot showing two people in a crowd having fun, rather then being bored in every day life
-"everyone for themselves til your battery dies" close up of red light connotating warning light
-"take back tomorrow" variety of close ups, wide shots, mid close ups of people dancing and having a good time, showing the audience what memories people in shot have taken back from the shows.

What is the relationship between music and visuals?
-The visuals and music often match throughout, for example when the beat is about to drop there is a rewound shot of smoke shown and continuous shots of people jumping and flashing light bulbs shown this may be showing the audience waiting for the beat.
beat of each letter of song title and band

Are there close ups of the artist and image motifs?
There are close ups of the artist in this music video, majority of the shots focus on people in the crowds for example people smiling and jumping in the crowd. Also, the journey to get to the locations and the lyrics of the song.

Is the music video performance, narrative or concept?
-Performance: shows artist and instruments being played
-Narrative: of the journey taken by artists to get to end


Conclusion
Overall,I think this music video is interesting because it emphasises how important the artist feels the audience is and also, uses a mixture of fast pace and slow pace shots to emphasise the tempo throughout.