Decision Making

Through the editing process we thought it would be good to add performance to our music video. As a result we are going to shoot people lip syncing to the song, the shots will show close ups of  a variety of different actors, half of their faces with powder paint on their lips and splattered on their face. Shooting these will help us to break up the sequence, allow us to use three aspects of music video ( narrative, concept and performance) and also meet more conventions of dance music videos.

Editing Research: Martin Garrix- Animals

Number of cuts-144

Shrinking time throughout, choppy cuts. Visuals don't always fit to the music not as choppy when there is fast music. Main shots fit with the visuals, although there are very choppy cuts going between two scenes when the beat is about to drop and goes back to normal shots that have been seen in other parts of the sequence.

Editing Research: Feel The Love- Rudimental

Number of cuts-107

Mostly expanding time as it wants the audience to focus on the narrative of what is going on inshot but shrinking time is also used to match the tempo of the song. The jump cuts usually occur on the beat of the song and as a result the pace of the shot increases for example when the beat drops the wide shot of the running horse is shown. It is not a typical dance music video as the shots being shown are held for longer but do match the tempo of the song

mostly on the beat.

Editing research: Summertime Sadness -Lana Del Rey vs Cedric Gervais

Number of cuts:200

Shrinking time and expanding time are used throughout the sequence,

The cuts use filter that create juddery movements to match the pace of the song, there is also use of slow motion in order to build up to the beat dropping.This allows the audience time to process the shots in sequence and understand the narrative being told.

Editing research: Booyah-Showtek ft. We Are Loud & Sonny Wilson

Number of cuts: 211

Majority is shrinking time as it is based around a whole day shown within four minutes, with some real time. The cuts of the shots are on the beat of the music, lots of choppy shots are used but with the same amount of slow motion shots.

Editing research:Avicii-You Make Me

Number of cuts:215

 Shrinking time is mainly used throughout,  this is shown using fast choppy cuts. The visuals are shown before the beat drops initially and on the beat. The cuts are choppy and give the audience just enough time to see the visuals, this results in the audience always being interested in the visuals and, the shots that are shown for a longer time and slow motion do not look out of place amongst the fast pace cuts and pace of the song.