Editing Research: Feel The Love- Rudimental

Number of cuts-107


Mostly expanding time as it wants the audience to focus on the narrative of what is going on inshot but shrinking time is also used to match the tempo of the song. The jump cuts usually occur on the beat of the song and as a result the pace of the shot increases for example when the beat drops the wide shot of the running horse is shown. It is not a typical dance music video as the shots being shown are held for longer but do match the tempo of the song
mostly on the beat.

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