Research and Analysis: Textual Analysis of Gold Dust, Dj Fresh


What are the characteristics of the genre in the music video?
-Gold Dust is a dance video
-Conventions of the genre: upbeat, fastpaced/tempo,bouncy/lively, energetic
-Culture relates to the type of dance- american culture/south america
-This video has slow motion, this breaks up the sequene so the audience do not get lost and also exaggerates the fast paced action
What is the relationship between lyrics and visuals?
-As this is a concept video the lyrics do not have a clean cut direct link to the song lyrics
however, there are a few cases where they do link when the lyrics e.g. "running away" the visuals are as the actors are skipping backwards, "hands up" the skipper put their hands up, gold dust-there is someone in a gold jacket
-Skipping is totally unrelated to the song lyrics from the jumping aspect
What is the relationship between music and visuals?
-Visuals often match up to the tempo of the song at certain points for example, during the tempo build up close ups/ establishing shots are used i.e someone shooting a basketball are used then when it reaches the peak it goes back to fast action skipping
-However slow motion shots are used during the heavy up tempo sections to provied a contrast whihc makes the skipping appear faster like it is in fastforward
Are there close ups of the artist and image motifs?
-There are many close ups used especially of young children looking/reacting to the older people/teenage skipping this establishes culture more, as they dont have much money so cant afford to do typical sports-skipping been passed down through generationthe matching girls tshirts say "the new frontear" which could mean "frontier" this means developent inviting research linking to Dj Fresh
Is the music video performance-based, narrative-based or concept based?
-Concept based with an element of narrative
-Concept-skipping
-Girls/culture-narrative
Conclusion
Overall it is a very interesting video which covers the main convention of dance music videos
to improve it would perhaps add a bit more relevance/build up to two girls as they randomly appeared.









 

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