Intertextuality

Intertextuality is the way in which one media is linked to another.

Example.

Shania Twain: Man! I feel like a woman
-This music video uses references to Addicted to Love- Robert Palmer as he is shown singing with four women behind him on guitars. Shania Twain copies this but uses four men behind here, this changes the stereotype of men having more power as she appears to be the empowered one. This intertextuality is also used by The Saturdays but shows Frankie as the most powerful member of the group as she is centred and in white whilst the others are in black.



2 Chainz, Wiz Khalifa: We Own It
- This music video references Fast and Furious,  by saying "Ride or die remember" this is a well known quote from the films, this suggests a link between the film and the music.



Madonna: Material Girl
-This music video references Gentlemen Prefers Blondes, showing iconic Marilyn Monre singing Diamonds are a girls best friend this is done as Madonna is wearing the similar clothes, hair and make up with men next to her holding love hearts this may result in more viewers for this music video as it references such an iconic film.



Gentlemen prefer blondes:
 

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