How important are LYRICS when constructing music videos?
Lyrics are important when constructing music videos as:
- they can construct a narrative to the video
- they can further explain the visuals in the shot
How important is SOUND to music videos?
Sound is important to music videos as:
- mood of the song determines the visuals used, so they must link with the connotations of the lyrics in the music.
- the music video must also fit the genre of the song unless it is trying to juxtapose.
- defining the sound, also defines the genre linking to the conventions, and also past experiences, these can alter our decisions to create different types of visuals which may be unconventional.
- sound also allows individual interpretations of the sound meaning to be made influencing decisions.
Emotion is important in music videos as:
- the visuals in the video need to reflect the emotions in the shot
- emotions in the song can help audience to relate and understand the music video more
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