Research and Analysis:Textual Analysis of Otis- Jay Z, Kanye West ft. Otis Redding



What are the characteristics of the genre in the music video?
-Otis is a hip hop
-Video uses choppy shots throughout to match up with tempo of the song

What is the relationship between lyrics and visuals?
-"It makes it easier, easier to bear"- wide shot showing car before it was de constructed and Kanye and jay z approaching with tools suggesting it will make it easier for them to change the car together
-"You won't regret it, no,no,no"- wide shot of Kanye and Jay Z walking up but Jay Z turns and looks at the camera suggesting he is telling the audience they wont regret de constructing the car
-"Proof, I guess I got my swagger back, truth"- mid shot high angle showing that Jay Z has power over the audience 
-"New watch alert; Hublo"- Wide shot showing Kanye pointing at his Hublots Watch
-"adopted these n***as, Philip Drummond them"- shows two shot close up of Jay Z and Kanye looking like kids driving in the car referencing the two kids that Philip Drummond adopted Willis and Arnold
-"throw your diamonds up"- mid shot of Kanye putting Jay z's symbol up in the air
-"Driving Benzes with no benefits"-wide shot of car being driven
-"cant you see the private jets flying over you?"- wide shot showing Kanye with fire going up in the sky symbolising the jets

What is the relationship between music and visuals?
- The visuals often match the tempo of the song continuously throughout the music video for example. at beginning when the choppy cuts are used showing the deconstruction of the song as it builds up waiting for the beat to drop

Are there close ups of the artist and image motifs?
- There are many close ups used through out this music video of the artists and image motifs such as the car and the american flag constantly hanging in the background.

Is the music video performance, narrative or concept?
- Performance- artists are constantly singing through out

Conclusion
Overall, I think that this music video is very interesting as it is mostly performance based but uses concept as well, also uses a variety of shot types to match the tempo of the song

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