Storyboard for Second scene

Second scene costume, lighting and colour research

Our actors will be wearing normal, casual look clothing as it will not take away the focus from what is happening in the scene and also it will appear as though it is a fight between a normal couple.

Lighting and colour will be very important in this shoot because we will have to match it against our previous shoots so as it does not look like we have shot separately and can fit in the post production process.

Second Scene Planning

For our second scene we are planning to shoot our main couple having a fight, we are going to use the drama studio in order to create a simple set up of a table and chairs to keep the focus on the couple and not what is surrounding them. We plan to also have plates and cutlery on the table to make it appear as an everyday situation but, we wanted to have the shot as simple as possible so it did not look like one of our houses that we had used to film in.
Within this scene the fight between the couple will have links to the powder paint fight i.e. the plates will have hand print marks on them but this will not be known to them only the audience, continually they will also be smashing the plates and these will be put in slow motion to give an intense visual to the audience.

Decision Making

Through the editing process we thought it would be good to add performance to our music video. As a result we are going to shoot people lip syncing to the song, the shots will show close ups of  a variety of different actors, half of their faces with powder paint on their lips and splattered on their face. Shooting these will help us to break up the sequence, allow us to use three aspects of music video ( narrative, concept and performance) and also meet more conventions of dance music videos.

Editing Research: Martin Garrix- Animals

Number of cuts-144

Shrinking time throughout, choppy cuts. Visuals don't always fit to the music not as choppy when there is fast music. Main shots fit with the visuals, although there are very choppy cuts going between two scenes when the beat is about to drop and goes back to normal shots that have been seen in other parts of the sequence.

Editing Research: Feel The Love- Rudimental

Number of cuts-107

Mostly expanding time as it wants the audience to focus on the narrative of what is going on inshot but shrinking time is also used to match the tempo of the song. The jump cuts usually occur on the beat of the song and as a result the pace of the shot increases for example when the beat drops the wide shot of the running horse is shown. It is not a typical dance music video as the shots being shown are held for longer but do match the tempo of the song

mostly on the beat.

Editing research: Summertime Sadness -Lana Del Rey vs Cedric Gervais

Number of cuts:200

Shrinking time and expanding time are used throughout the sequence,

The cuts use filter that create juddery movements to match the pace of the song, there is also use of slow motion in order to build up to the beat dropping.This allows the audience time to process the shots in sequence and understand the narrative being told.

Editing research: Booyah-Showtek ft. We Are Loud & Sonny Wilson

Number of cuts: 211

Majority is shrinking time as it is based around a whole day shown within four minutes, with some real time. The cuts of the shots are on the beat of the music, lots of choppy shots are used but with the same amount of slow motion shots.

Editing research:Avicii-You Make Me

Number of cuts:215

 Shrinking time is mainly used throughout,  this is shown using fast choppy cuts. The visuals are shown before the beat drops initially and on the beat. The cuts are choppy and give the audience just enough time to see the visuals, this results in the audience always being interested in the visuals and, the shots that are shown for a longer time and slow motion do not look out of place amongst the fast pace cuts and pace of the song.

First day shooting- paint powder fight

Our powder paint fight sequence had to be shot in one night as we had a certain amount of powder paint and our actors costumes would get messy and we would not have been able to afford to re shoot. We each had lists of what we needed to bring to make sure we would not forget anything and created a timetable of when we would have to get to our location in order to set up and when we would start shooting, we told everyone to get there at 6pm so we could tell them what they needed to do to get the shots we needed. We started shooting at 7pm because it was dark enough at this point, we set the camera to shoot at 50fps instead of 25fps so when we slowed it down in editing it will smoother, we shot a variety of different action shots of the fight from different angles until we had completely ran out of powder paint and also shots of the actors just standing so we would be able to create the contrast between fast action shots.
The shot went really well and the shots ended up looking exactly how we wanted as we were worried about how the paint would show up in shots due to the lighting, the costumes also fit in really well with the paint powder. If we were to re do this shooting I think we should have got more paint powder in order to get more shots and also try and find more actors as we had to shoot with two guys and three girls as this was the only problem that arose but, I think the shots work well with the number of actors we had.

Shot List-John Newman-Love Me Again

Storyboard- John Newman- Love Me Again

Lighting and Colour Research-Paint Powder Fight

The lighting of our music video is a big aspect, we spent a long time talking about the different lighting we could use as our location was difficult to get electricity at, we decided we are going to use a spotlight that can be attached to the camera as it is bright enough to see the actors and emphasise the paint powder. Our original idea was to have two spotlights one pointing at each lines of actors however, we did not have two spotlights and this may make it to bright and not allow the colours to be seen as well so decided on one spotlight.

Colour of our spotlight is bright white as it will emphasise the powder paint colours and show there true colours when they get thrown.

Actors Research-Paint Powder Fight

We have 3 couples in the paint fight, we wanted to make it realistic so set out to find three actual couples  so they were comfortable acting with each other. We had to choose reliable couples who we know would definitely do it but we also had backup couples, in case of any problems at the the last minute, our actors age range is 16-19 as we wanted young couples but not too young so the relationships looked serious.

Hair and Make Up Research-Powder Paint Fight

The girls hair will be 50's inspired style to show the representation of John Newman's style and the mens hair will be normal. We decided the girls hair would be down to emphasis in their movement when they throw the paint, we looked at different styles of how we want their hair to look and decided on a simple style so that it does not take away from the video. The girls make up we decided to have normal make up with red lipstick.

Costume Research-Paint Powder Fight

We decided that in the paint fight that the men would be wearing white shirt with black jeans and shoes as they would appear to be smart/casual it would also make the powder paint colours stand out as their costumes would show the contrast between the two. We also decided that the girls clothes should make the powder paint stand out aswell so we chose white skater dresses with black heels as this outfit is also smart/casual outfit. Our inspiration for our costumes came from Tyler Shields series of photos called 'Chromatic' as the main focus of his pictures was the paint powder in shot.

Propps Research-Paint Powder Fight

The main prop we will need for the powder paint fight is the powder paint, we had to consider the quantity we would need to get as we would need enough for each actor in the different shots. We also had to consider the budget we had and how much we could afford to spend on the paint powder, we thought about the colours we would need and decided on pink, blue,green, orange, yellow and red we bought 2.5 kg of each colour.

Location Research-Powder Paint Fight

To shoot our powder paint fight we needed to find a location that had concrete walls and floors because it would emphasise the colours and ensure the audiences attention is mainly focused on them and the actors. We went for a drive around Maidenhead to find our location and eventually found underneath the Maidenhead Bridge in arches was the perfect place for us to shoot as they were large enough to fit our actors and a spotlight as we are going to shoot in the dark

Music Video Ideas

We had a wide range of ideas for our music video our initial idea was, to show a montage of peoples summers and different parties, but we thought this idea would be a bit cheesy and also not really relate to well to the lyrics in the song.
We decided that our final idea for our music video we would have 2 scenes, one showing a couple arguing and, the other having 3 couples in a different location having a paint powder fight.

Audience Research

John Newmans target audience is 10-20 year olds although his actual audience is 5-50 year olds. Our target audience for our music video will be the same as John Newmans aged 10-20 we will be using bright colours to match the upbeat music and this will grab the attention of our intended audience  

Lyric Analysis: John Newman-Love Me Again

John Newman- Representation, style and apperance

Appearance- In John Newmans music videos and pictures he wears clothing that looks 60s retro i.e. Love Me Again he wears black jacket, white shirt and black trousers and in Cheating he wears black jacket, black and cream jumper

Style-His style is retro this maybe due to his love of artists such as Otis Redding, Marvin Gaye and Adele, he avoids using bright colours and mainly uses blacks, dark reds this can be seen in his album and single covers

He has said that " I design my clothes and build my own outfits and have tailors around me, I like to keep control, I never want to be a created artist or be the pinnacle of pop music. I want to do my own thing"

Research-Island Records

Island Records signed John Newman when he was 20. Founded in Jamaica,1959 by Chris

Blackwell and Graeme Goodall partially financed by Stanley Borden. The company then relocated to UK in 1962, Graeme Goodall left to start Doctor Bird-label in 1965, until being sold in 1989 to PolyGram by Blackwell, Island Records was the largest indie record label in history. Island had a major influence on the progressive music scene of the UK in early 1970s. The label now operates as a dvision of The Island Def Jam Music Group in the United States and as a standalone label in the United Kingdom, since 2007 there has also been a label in Australia known as Island Records Australia, run by Universal Music Australia. Island Records remains one of UMG's flagship record label along with Interscope Records and

Republic Records. Island Records also has signed other artists such as:
-AlunaGeorge
-Avicii
-The Bravery
-Drake
-Florence and The Machine
-Ben Howard
-Kid Cudi
-Willy Moon
-Mcfly
-John Osho
-Rizzle Kicks
There is a wide range of artists of many genres signed to Island Records, and has previously had signed well known artists from Bob Marley and The Whalers to Amy Winehouse.

John Newman- Early Life and Career

John Newman is an English singer and musician. He grew up in Settle, Yorkshire Dales and started playing guitar and writing his own songs at the age of 14 and soon learned how to record and produce himself, making his own house tracks and DJing. At 20 he moved to London, started a band and was signed to Island Records. He often talks about his love of Otis Redding, Marvin Gaye and Adele.
He is best known for his track "Love Me Again", from his début studio album which peaked at number one in July 2013 on the UK Singles Chart as well as being featured on "Feel the Love" and "Not Giving In" by Rudimental in 2012 which also peaked at number 1 and number 14 on the chart. In October 2013 he released "Cheating" as his second single from Tribute his début studio album.

Song Choice

Our song choice for our music video we decided to use John Newman-Love Me Again. We emailed his management asking permission, shown below.

Synaesthesia

Synaesthia is the process of picturing sounds in the minds eye it can also be known as 'thought beats' or 'seeing sounds in your head'

A.Goodwin says synaesthia is "a clip that responds to the pleasures of music, and in which that music is made visuals, either in new ways or in ways that accentuate existing visual associations"
The visualisations can be created in the format of a music video by using camera, colour, editing and mise en scene. For example when you have an upbeat pop song you would expect to see bright colours.

Steve Archer stated in 2004 that with the process of Synaesthesia you need to start with the music. To begin, the lyrics don't need to be analysed word for word  but the main lyrics that pop up in the chorus for example, create a sense of subject matter. So these key words  and phrases will have a part to play in the part of play in the kind of visuals associated with the song. If the songs are stories, then the singer is the storyteller and this obviously makes the music videos stand out, as they feature a first person mode of address rather than the invisible 'fourth wall' of television narrative.

Director Analysis- Anthony Mandler

Anthony Mandler is an American music video director. He has directed music video for artists such as:

-Lana Del Rey-National Anthem

-Rihanna-Diamonds

-Cheryl-Under The Sun

-Jay Z ft. Justin Timberlake-Holy Grail

Mandler directed Lana Del Reys, National Anthem with his direction to create a memorable experience. According to Mandler the image of an artist is as important as the music i.e. Beyonces dance moves, without seeing their representation of the artists a large amount of what makes them would be lost.

To create memorable videos, Mandlers key to achieving a level of impact is, bringing a cinematic feel to music videos, he also looks deeply at the image the artist is trying to convey i.e. Jay-Z vs. Sean Carter. When a video starts to come together in the right way lyrics and music become the soundtrack of that story and imagery and music work together.

His inspirations often come from iconic directors like Spike Jonze and Chris Cunningham as these videos became bigger than the brands.

Mandler applies the idea of eventful videos to his work, this can be seen in Lana Del Reys National Anthem music video as it was Mandlers most creative and controversial music video portraying A$ap Rocky as JFK and Lana Del Rey as Jackie Kennedy and Marilyn Monroe its controversial themes touched on JFKs assassination and interracial issues.

Mandler believes that music videos today often have little thematic value and more often than not have no narrative structure.

Director Analysis-Melina Matsoukas

Melina Matsoukas is an American director of music videos known for her abstract and iconic shots. Her work has been described as chalk full of bright colours or crisp black and white images, smooth spotlights and retro video models. Melina Motsoukas says that expensive equipment is not necessary for a quality video, "a good video has the right visuals, a well conceptualised story". Her videos are often lit with only a single light mounted on the camera, this is her trademark. She has directed music videos for artists such as:
- Wild Belle- Keep You
-Solange- I Decided
- Beyonce- Diva
-Missy Elliot ft. Ciara- Work
Matsoukas has been noticed for her work on Rihanna's, We Found Love which she won a grammy for also, Lady Gaga-Beautiful, Dirty Rich, Keri Hilson-Energy and regular client Beyonce's-Why Don't You Love Me.
Melina gets her inspiration for her music videos from imagery and scenes from movies and photography, art,culture, landscape, everything. She said when breaking into the field of directing "build up your work, invest in your work, invest in yourself and have confidence. Educate yourself and go for it. It will happen if you don't stop believing and don't stop working hard for what you want"

Director Analysis-Director X

Director X is a Canadian music video director, he is protege of Hype Williams and has been noted for his high-budget, visually distinctive music videos for popular music singles including:

-Drake- Started from the Bottom

-The Wanted- Chasing the Sun

- Kelis- Trick Me

-David Guetta ft. Estelle-One Love

-Sean Paul-Get Busy

His trademark is tweaking the letterbox format, instead of using black bars on the top and bottom of the frame to frame the image, many videos by Director X feature the bars opening vertically to reveal the video and closing vertically at the end, like a letter box.

Director X has said he thinks music videos are not widely regarded for storytelling, but finds it a good ground for narrative storytelling, music provides a topic and mood. The stories are intelligent, detailed and well structured.

His work has been awarded by the MTV music video awards and MuchMusic Video Awards.

Director Analysis-Hype Williams

Hype Williams is an American music and film director, his work was first seen by tagging local billboards, store fronts and playgrounds using HYPE as the tag.
He has created a number of music videos for many artists such as:
-The Notorious B.I.G.- Warning
-Daft Punk ft. Pharrell Williams- Get Lucky
-Kanye West- Gold Digger
-Coldplay-Viva La Vida
-Ke$ha-We R Who We R
A signature style used by Hype Williams is the Fisheye lens which distorted the camera view around the central focus this was used in The Rain(Supa Dupa Fly) by Missy Elliot. Another style used is placing shots in widescreen ratio while a second shot is split and placed in the upper and lower bars i.e. Check On It by Beyonce. Since 2003 Williams has adopted the style of combining centre camera focus on artist body from torso upward and sold colour background with soft different colour light being shown in centre of background to give a sense of illumination of the background by the foreground subject i.e. Gold Digger by Kanye West
Williams has received for his music videos including MTV Video Music Award in the Best Rap Video (1998) for Will Smiths- Gettin Jiggy Wit it, MTV Video Music Award for Best Group Video (1999) for TLC's-No Scrubs and BET Award for Best Director (2006) for Kanye West's- Gold Digger.

Research and Analysis: Textual Analysis of Counting Stars-One Republic

What are the characteristics of the genre in the music video?
-Counting Stars is pop rock
-Video uses a choppy cuts and variety of shot type to create appropriate visuals to add to audiences understanding and also to increase tempo.

What is the relationship between lyrics and visuals?
There are lots of links between lyrics and visuals throughout this music video for example:
-"seek it out and ye shall find"- Wide shot of room with Christian revival service referring to a bible verse
-"Everything that kills me makes me feel alive"- close up panning shot of alligator-killer
-"But baby, I've been, I've been praying hard"-close up two shot of people in the service preaching to God
-"Everything that drowns me makes me wanna fly"- close up high angle showing Tedder, sat down quickly cuts to juxtaposing low angle-emphasising the low points make him want to succeed
-"Take that money, Watch it burn, Sing in the river, The lessons are learned"-choppy cuts of the main focus of all other shots-brings together everything that has been said
-"Take that money, Watch it Burn, Sing in the river, The lessons are learned"- choppy cuts showing the floors and ceiling collapsing-symbolises everyone's realisation about what has been said

What is the relationship between music and visuals?
-There is a strong relationship between both music and visuals continuously in this music video for example. when there is a wide shot of people clapping in the meeting this is at the same time as the beat and helps to pick up the beat towards the end of the song
eat picks up

Are there close ups of the artist and image motifs?
-There is use of close up of One Republic through out this music video, but most the close ups focus on Ryan Tedder, the lead singer throughout. There is also close ups used of the people in the meeting and alligator continuously as they emphasise the lyrics for example. "Everything that kills me makes me feel alive"- close up panning shot of alligator

Is the music video performance, narrative or concept?
- Performance- band is constantly singing through out
-Narrative- Someday hopes that people will stop focusing on material objects and start living life

Conclusion
Overall,I like this music video because it uses both editing and shot type to emphasise the lyrics being sung by the band.

Research and Analysis: Textual Analysis of Disperate Youth-Santigold

 What are the characteristics of the genre in the music video?
-Disperate Youth is a alternative dance music video
-Video uses a slow paced shot types but editing quickly together to maintain the tempo of the song and also uses the shot types to bring

What is the relationship between lyrics and visuals?
-"But if we go, we go together"- extreme close up of Santigolds' face directing at audience suggesting that she is going on a journey with the viewer
-"and if we don't fly we will run"-wide shot with choppy transition showing the artist in one location and rapidly turning up in the next suggesting that she will go anywhere to find what she is looking for
-"they wanna sit and watch you wither"- two shot mid close up of Santigold and a old man in a boat suggesting that he has been waiting to find what he is looking for as he has also been shown briefly at the beginning of the video
-"We know we want more"-shows mid shots with choppy cuts of more kids running-what do they want more of?
-"The odds all stand beneath me"-wide shot of a bird flying over

What is the relationship between music and visuals?
- There is a strong relationship between music and visuals throughout this music video for example. at the beginning when there is a wide panning shot of Santigold and snow is falling the beat matches this visuals and as it continues to the extreme close up shots of her feet the beat gets heavier

Are there close ups of the artist and image motifs?
-There are many close ups used throughout mainly of the artists face, locations and the children's faces this could be done to help give the viewer every detail of the story that most viewers would not notice

Is the music video performance, narrative or concept?
- Performance- artist is constantly singing through out
-Narrative- Story starting in her dream and progresses to tribal land were children are

Conclusion
Overall,I like this music video as it uses variety of shot type, especially at the end to increase pace and also maintain an upbeat tempo throughout the video.

Research and Analysis:Textual Analysis of Otis- Jay Z, Kanye West ft. Otis Redding

What are the characteristics of the genre in the music video?
-Otis is a hip hop
-Video uses choppy shots throughout to match up with tempo of the song

What is the relationship between lyrics and visuals?
-"It makes it easier, easier to bear"- wide shot showing car before it was de constructed and Kanye and jay z approaching with tools suggesting it will make it easier for them to change the car together
-"You won't regret it, no,no,no"- wide shot of Kanye and Jay Z walking up but Jay Z turns and looks at the camera suggesting he is telling the audience they wont regret de constructing the car
-"Proof, I guess I got my swagger back, truth"- mid shot high angle showing that Jay Z has power over the audience 
-"New watch alert; Hublo"- Wide shot showing Kanye pointing at his Hublots Watch
-"adopted these n***as, Philip Drummond them"- shows two shot close up of Jay Z and Kanye looking like kids driving in the car referencing the two kids that Philip Drummond adopted Willis and Arnold
-"throw your diamonds up"- mid shot of Kanye putting Jay z's symbol up in the air
-"Driving Benzes with no benefits"-wide shot of car being driven
-"cant you see the private jets flying over you?"- wide shot showing Kanye with fire going up in the sky symbolising the jets

What is the relationship between music and visuals?
- The visuals often match the tempo of the song continuously throughout the music video for example. at beginning when the choppy cuts are used showing the deconstruction of the song as it builds up waiting for the beat to drop

Are there close ups of the artist and image motifs?
- There are many close ups used through out this music video of the artists and image motifs such as the car and the american flag constantly hanging in the background.

Is the music video performance, narrative or concept?
- Performance- artists are constantly singing through out

Conclusion
Overall, I think that this music video is very interesting as it is mostly performance based but uses concept as well, also uses a variety of shot types to match the tempo of the song

Research and Analysis: Textual Analysis of Not Giving In- Rudimental ft. John Newman & Alex Clare

What are the characteristics of the genre in the music video?
- Not giving in is a dance video
- The sequence uses choppy cuts, between the two kids and uses different lighting throughout this shows the juxtaposition between the two

What is the relationship between lyrics and visuals?
-As the lyrics in this music are mostly repeated and being a concept music video the link between the lyrics and visuals do not have a strong link as in some other music videos although, there are still some links throughout for example.
-"lost my mind and lost my goal"- wide panning shot showing kid looking out of his window, searching for what he has lost and also shows setting
-"let start this show for one last time"- mid shot of kid looking at dancing beginning
-"not giving in"- mid shot of kid shaking his head and learning dance
-"not giving in"- wide shot shows other kid dealing drugs with gang, juxtaposing previous shot as he is being bad
-"noo"-mid shot showing kid has stabbed someone, lyrics show his thoughts after what he has done
-"this time I'm gonna be stronger"- wide shot showing kid getting better at dancing
-"gonna be stronger"-  wide shot of kid getting up after falling on floor, juxtaposing wide panning shot showing other kid who has been shot and does not get back up

What is the relationship between music and visuals?
-The visuals and music often link with each other throughout this video showing the feelings of the people seen in shot, for example. when the two kids are running down the street after stealing the beat becomes faster and, when they get reunited at the end of the music video an upbeat trumpet is heard showing the two boys walking down the road in a wide shot with there arms around each other.

Are there close ups of the artist and image motifs?
-There aren't any close ups of the artist in this sequence as it concept and narrative based. Although, there is close ups used on the other people seen through out for example. the angry man chasing the two boys with a machete and, when the boy is dealing drugs there is a close up of the drugs this could so it is emphasised to shock the audience and help show how opposite the two kids have gone.

Is the music video performance, narrative or concept?
-Concept- as it does not really relate to the song although some shots do relate
-Narrative-shows the story of two boys who get separated into two different groups one is positive and one is negative

Conclusion
Overall,I think this music video is good as it uses both narrative and concept to create a storyline that partly relates to the song lyrics but, also creates a storyline throughout whilst using aspects of the shots to differentiate between the two story's shown.

Research and Analysis: Textual Analysis-Mirrors-Justin Timberlake

What are the characteristics of the genre in the music video?
-Mirrors is pop and r&b video
- uses variety of shot types and choppy to juxtapose against the couple throughout the various time frames

What is the relationship between lyrics and visuals?
There is a strong relationship between the lyrics and visuals throughout this music video:
-"and I cant help but notice"- close up of guy looking up at girl
-"if you ever feel lonely"- mid shot of girl standing on her own
"just know that I'm always parallel on the other side"- wide shot of lady walking and man following doing same movements
-"you were right here all along"- wide shot lady turns round and looks directly at man
-"just put your hand on my hand, ill be trying to pull you through"- close up of young couple getting pictures of them as an older couple, pulling them to the future
-"tomorrows a mystery"- wide shot of man in black coat and hat walking past lady, who is he???
-"I can see you looking back at me"- mid shot of girl in wedding dress, looking back at lady when she was younger
-"looking right at the other half of me"- extreme close up of girl and guy looking at each other
-"its like your my mirror"- wide shot showing mirror and man in it
-" you are the love of my life"- wide shot of lady dropping her ring and landing into artists hand showing he is carrying on her legacy

What is the relationship between music and visuals?
-There are many links between music and visuals throughout this music video, these match the tempo for example. when the shots switch between the different time frames it is down in time with the beat continuously

Are there close ups of the artist and image motifs?
- There is not many close ups of the artist throughout this music video as it mainly focuses on the couple and there life together. Although, when the artist is shown towards the end of the music video there is a few close ups of his face looking through a mirror, and seeing someone on the other side this could be showing that it is now his relationship that can be seen in the mirror. There are a few close ups of image motifs such as, the ring as well although, majority of the close ups focus on the couple and their different eras.

Is the music video performance, narrative or concept?
-Performance- shows the artist towards the end of the music video
-Narrative- music video shows the story of how two people met and the different stages of their lives

Conclusion
Overall, I liked this music video as it often used the visuals to link with lyrics and also used a variety of shot types through out the sequence to create a narrative and performance music video.

Research and Analysis:Textual Analysis of Show Me What I'm Looking For-Carolina Liar

What are the characteristics of the genre in the music video?
-Show Me What I'm Looking For is a pop rock video
-Uses mostly close  up shots through out to focus on the singer and what he see's

What is the relationship between lyrics and visuals?
There is a relationship between most of the lyrics and visuals for example.
-"I'll be strong"- extreme close up of American flag shown on tv symbolising the singer
- "So show me what I'm looking for"-shows close ups of various signs, suggesting the singer is looking for somebody to show him what he needs
-"Lord I've been waiting for you"-moon shows face-god?
-"Save I'm lost"- sun shown in shot, suggesting he may have found what he was looking for
-"Show me what I'm looking for"-crane wide shot of whole location showing that he may still be searching for something

What is the relationship between music and visuals?
-The music and visuals often link for example. in the first few seconds of the music video when the signs are shown as the singer says "show me what I'm looking for" it is in time with the bell being rung.

Are there close ups of the artist and image motifs?
- There is constant close up of the artists face throughout this music video, suggesting that this is personal to him and his story. Also, there is close up of image motifs such as "motel" signs this emphasises the lyric that the artist says.

Is the music video performance, narrative or concept?
-Performance- artist is constantly seen singing through out the music video
-Narrative- shows the artists journey to find the thing he is looking for

Conclusion
-Overall, I think this music video is interesting as it uses a constant tracking and close up shot to create the artists journey throughout the song and I also like how, at the end of the video it uses wide shots to show that he may or may not have found what he needs.

Research and Analysis: Textual Analysis of Lonely Boy- The Black Keys

What are the characteristics of the genre in the music video?
-Lonely Boy is a blues rock genre
- Characteristics usually use upbeat visuals to match its blues and rock styled tempo

What is the relationship between lyrics and visuals?
-As this music video is concept based it does not have that many connections between both the lyrics and visuals although there are some shots that link for example
-"I'm a lonely boy" wide shot of dancer on own
-"Your mama kept you " rocks arms as mother does

What is the relationship between music and visuals?
- The relationship between music and visuals often match with the pace of the music for example, at the first ten seconds the person in shot starts dancing but as the tempo changes he starts dancing in a more upbeat way.

Are there close ups of the artist and image motifs?
-There are not many close ups used in this music video, it uses a constant wide shot this could be to create the image that the viewer is seeing the sequence through somebody who is passing by as, it is in a day to day location but is strange to see.

Is the music video performance, narrative or concept?
- Performance- dancer in shot is miming the words
-Concept- as it does not really relate to the song although some aspects do


Conclusion

Overall,I think this music video uses concept to create a unique music video for the song, to make it memorable for its audience.

Research and Analysis: Textual Analysis of Ill Manors-Plan B

What are the characteristics of the genre in the music video?
-Ill Manors is a hip hop video
-Uses sequence to show how people are perceived and how the message is created using shots from the news and other media i.e.. London Riots as well as shots from someone's perspective

What is the relationship between lyrics and visuals?
There are lots of links between lyrics and visuals throughout this music video for example:
-"Be the joker, play the fool, what's politics aint it all"- shows graphic of David Cameron and Nick Clegg some people may say the are fools
-"Read about or heard"-TV footage shown
-"Stay where you're safest"-wide shot from far away from crowd
-"My manors ill"- media footage of someone jumping on the roof of a car
-"I predict a riot"- media shot of London riots
-"Could get robbed for"- media shot of group of people breaking into shop media shot

What is the relationship between music and visuals?
- The music and visuals often link with each other as shots such as towards the end of the music video the tempo gradually speeds up as it does the shots become choppier going from media shots to the shots showing the artist and the group then when the beat is about to drop the explosion of the car brings the beat back.

Are there close ups of the artist and image motifs?
-There are many close ups of the artist for example. "got a hoodie on" an extreme close up of the artist putting his hood up is shown. Close ups are mainly used throughout the music video to show examples of what people think happens in the type of area and that the media mainly focuses on all the negative things that happen rather showing the positive things for example somebody getting mugged although there is a brief shot of somebody helping a elderly lady

Is the music video performance, narrative or concept?
- Performance- artist is constantly singing through out
-Narrative- switches between media perspective and person who knows what it is actually like

Conclusion
Overall,I think this music video is interesting as it uses two perspectives to get the artists point across

Research and Analysis: Textual Analysis of Take a Walk-Passion Pit

What are the characteristics of the genre in the music video?
-Take a Walk is a indie video
-This video uses a constant point of view shot to create the perspective of the ball whilst also creating a slow paced tempo

What is the relationship between lyrics and visuals?
-"tomorrow some new building will scrape the sky" the ball goes into sky
-"selling red and white carnations" the visuals show the american dream of living in a big house
-"before we marry save my money"a dramatic drop happens, suggesting it is bringing the artist back to reality
-"bring my family state side" in the previous shot it showed one bird flying, as this line is said there is flock of birds in shot, symbolising the family
-"my wife wont ask me questions" plane flies past in thunder and lightning suggesting, she is angry with him
-"he made some bad investments now the accounts are overdrawn" shows the skyscrapers, connotationg business and finance world
-"we had taxes we had bills" girl with papers flying everywhere suggesting, that there were too much to handle

What is the relationship between music and visuals?
-The visuals often match the tempo of the song, and also set the scene for the song for example. the beginning of sequence shows a close up of the artist and a dog, allowing the song title to be understood.

Are there close ups of the artist and image motifs?
- There are not many close ups of the artist in this music video, only at the beginning of the sequence and on top of a building, the main focus is the point of view from the ball

Is the music video performance, narrative or concept?
- Performance- shot of artist singing ontop of roof
-Narrative- ball going through different locations of life

Conclusion
Overall,I think this music video is interesting as it uses point of view perspective to interact with the audience.

Research and Analysis: Take Back Tomorrow-Gold Fish

What are the characteristics of the genre in the music video?

-Take Back Tomorrow is a dance pop genre
-Dance pop genre use fast cuts to match the tempo of the music

What is the relationship between lyrics and visuals?
-"passed on by driving "wide shot of road, suggesting road is life and things are getting missed
-"break down the walls and say goodbye" wide two shot of people jumping off rock into the sea, showing that have freedom
-"shout it out loud its your battle cry" wide shot of person running into the sea and wave crashing, suggesting this is there freedom and the wave crashing is the battle cry
-"get your head off your pillow" two shot showing two people in a crowd having fun, rather then being bored in every day life
-"everyone for themselves til your battery dies" close up of red light connotating warning light
-"take back tomorrow" variety of close ups, wide shots, mid close ups of people dancing and having a good time, showing the audience what memories people in shot have taken back from the shows.

What is the relationship between music and visuals?
-The visuals and music often match throughout, for example when the beat is about to drop there is a rewound shot of smoke shown and continuous shots of people jumping and flashing light bulbs shown this may be showing the audience waiting for the beat.
beat of each letter of song title and band

Are there close ups of the artist and image motifs?
There are close ups of the artist in this music video, majority of the shots focus on people in the crowds for example people smiling and jumping in the crowd. Also, the journey to get to the locations and the lyrics of the song.

Is the music video performance, narrative or concept?
-Performance: shows artist and instruments being played
-Narrative: of the journey taken by artists to get to end


Conclusion
Overall,I think this music video is interesting because it emphasises how important the artist feels the audience is and also, uses a mixture of fast pace and slow pace shots to emphasise the tempo throughout.

Research and Analysis: Textual Analysis of That's Alright-Laura Mvula

 What are the characteristics of the genre in the music video?
-That's Alright is a soul pop video
-Video uses a mixture of slow motion to create a soul tempo and fast pace to take the song back to its pop tempo

What is the relationship between lyrics and visuals?
-Most lyrics in this music video do link to visuals being seen:
-"I will never be what you want and thats alright, Cause my skin ain't light and my body ain't tight" the visuals show people sat down whilst the artist and dancers are on the opposite of the room, showing there is a divide between the two groups
-"Who made you the centre of the universe?" as she goes into the mirror showing that she is not just looking at what she can see in her reflection. Also, the artists is in a black room wearing a extravagant red dress showing that she is changing who is the centre of attention.
-"I see the beauty in your eyes", a young girl appears from the bath wearing a white dress showing her innocence as she does not know about other peoples opinions on what beauty is.

What is the relationship between music and visuals?
-The visuals often match up to the tempo of the song at points through out the music for example. When the dancers first appear in a two shot at the beginning of the sequence they are moving in unison with the opening beat and also in synchronisation with each other.

Are there close ups of the artist and image motifs?
-There are many close ups used throughout mainly of the artists face and features such as, her eyes this could be used as she goes into the mirror she is seeing herself as other people do, but her eyes are telling her the truth. Also, the close ups are generally used when the artist says "Cause my skin ain't light"and goes into a close-up of her face showing her skin colour.

Is the music video performance, narrative or concept?
- Performance- artist is constantly singing through out
-Narrative- In house with divide against other people

Conclusion
Overall,I think this music video is interesting as it matches both the Soul and Pop of the genre using its visuals to emphasise the lyrics.

Research and Analysis: Textual Analysis of Gold Dust, Dj Fresh

What are the characteristics of the genre in the music video?

-Gold Dust is a dance video

-Conventions of the genre: upbeat, fastpaced/tempo,bouncy/lively, energetic

-Culture relates to the type of dance- american culture/south america

-This video has slow motion, this breaks up the sequene so the audience do not get lost and also exaggerates the fast paced action
What is the relationship between lyrics and visuals?
-As this is a concept video the lyrics do not have a clean cut direct link to the song lyrics
however, there are a few cases where they do link when the lyrics e.g. "running away" the visuals are as the actors are skipping backwards, "hands up" the skipper put their hands up, gold dust-there is someone in a gold jacket
-Skipping is totally unrelated to the song lyrics from the jumping aspect
What is the relationship between music and visuals?
-Visuals often match up to the tempo of the song at certain points for example, during the tempo build up close ups/ establishing shots are used i.e someone shooting a basketball are used then when it reaches the peak it goes back to fast action skipping
-However slow motion shots are used during the heavy up tempo sections to provied a contrast whihc makes the skipping appear faster like it is in fastforward
Are there close ups of the artist and image motifs?
-There are many close ups used especially of young children looking/reacting to the older people/teenage skipping this establishes culture more, as they dont have much money so cant afford to do typical sports-skipping been passed down through generationthe matching girls tshirts say "the new frontear" which could mean "frontier" this means developent inviting research linking to Dj Fresh
Is the music video performance-based, narrative-based or concept based?
-Concept based with an element of narrative
-Concept-skipping
-Girls/culture-narrative
Conclusion
Overall it is a very interesting video which covers the main convention of dance music videos
to improve it would perhaps add a bit more relevance/build up to two girls as they randomly appeared.









 

Bitter Sweet symphony shot

Shot : Tracking shot of feet, pans up to full body, he waits at pavement, camera goes across road, he waits for a bit, he starts to walk across road with camera tracking him from front, cars goes past him straight after he crosses.

Clothing :our actor will need to wear are black/dull clothing all over.

Equipment: we will need to shoot this clip are the camera and the stedicam

 

Firth (1998) theory

Firth (1998)

Performance- act of staging/ presenting a play, concert or other for of entertainment
i.e. Beneath Your Beautiful, Labrinth feat. Emeli Sandé

Narrative- series of connected events usually forming a part of a whole story
i.e. No Church In The Wild,  Kanye West & Jay Z

Concept- an abstract narrative
i.e.  Gold Dust, DJ Fresh

Will Firths theory work in 2013?
I don't think Firths theory works for the music videos in 2013 because some music videos may not fit into these three categories.Also, most music videos are a mixture of these theories and it is difficult to find ones that fit in specific categories for example, Cant Hold Us-Macklemore fits into concept and performance.

The Key Conventions of Music Video

After looking at different music videos in our lesson including, Love is Easy by Mcfly we came up with conventions that we saw in the various music videos.

Key conventions: 

• Sound matches narrative
• Artist appearing in video
• Extreme close ups
• showing instruments and artists playing them
• tracking shots
• Low shots- more powerful
• Slow motion
• Artist performing in shot
• Fluid camera movement
• Lyrics match narrative
• Visuals represent sound

The History of Music Video

A music video is described as a short film integrating sound and imagery produced for promotional or artistic purposes.

-1926- the arrival of the "talkies" allowed many musical short films to be produced. Vitaphone shots featured bands, singers and dancers.
-Early 1930s -animated films such as Fantasia were built around music.

Musical films were very important to music videos, several well known music videos have been imitated from style of Hollywood classic music videos for example Madonna's, Material girl (1985) was inspired from Jack Coles staging of Diamonds Are A Girls Best Friend from the film Gentlemen Prefer Blondes.

Another example of this is shown in several Michael Jackson videos for example Thriller and Bad as these were stylised from West Side Story.

-1950s-visual jukebox, Scopitone was invented and short films produced by French Artists such as Serge Gainsbourg to accompany songs, this then spread to other countries such Colour-Sonic in USA.
-1964-The Beatles starred in their first film A Hards Days Night shot in black and white using both comedic and dialogue sequences with music, their second feature Help! was much more lavish as it was filmed in colour in London and international locations, the title track sequence filmed in black and white is one of the prime modern performance style music videos using cross cutting, contrasting long shots, close-ups and unusual shots and camera angles. The Beatles began making promotional clips distributing and broadcasting in other countries, firstly USA, so they could promote record releases without making in person appearances.
-1967 they filmed colour promotional clips for Strawberry Fields Forever and Penny Lane this took the promotional film format to a new level, using techniques such as reversed film and slow motion.
-1966, Bob Dylan's Subterranean Homesick Blues showed an attempt to start performance based music videos.

-Late 1970s-Top of the Pops began playing music videos, although being strictly placed limits on the amount of outsourced videos could used, therefore to increase song sales a good music video had to be shown. In -1972 -Queens Bohemian Rhapsody was shown in Top of The Pops this became noticeable for being shot and entirely edited on videotape.

-1981- MTV launched airing Video Killed the Radio Star, thus beginning the 24-hour-a-day music on television. With this new outlet music videos by the mid-1980s would grow to play a main role in popular music marketing. Modern Music Videos had two new innovations as they were relatively inexpensive and easy-to-us recording and editing equipment, during this period directors and acts worked to explore and expand form and style of the genre using effect in videos mixing both film and video and adding storyline/plot to the music video.

-2004 -YouTube was launched making it faster and easier to view videos,the use of websites such as this allowed some artists to see success as their music videos are seen mostly or entirely on-line. OK Go have exemplified this trend achieving fame through videos such as Here it Goes Again(2006) .

Chasing pavements- close up shot

LOCATION: our location is going to be at school grounds

EQUIPMENT: the equipment we are going to use is the canon 550d and stedicam

PROPS: we are going to use dark clothing for our singers costume

EDITING: our editing will placing the sound with the shots, and also changing colour to get the same effect as in the original

Music Video- things to consider

How important are LYRICS when constructing music videos?
Lyrics are important when constructing music videos as:

• they can construct a narrative to the video
• they can further explain the visuals in the shot 

How important is SOUND to music videos?
Sound is important to music videos as:

• mood of the song determines the visuals used, so they must link with the connotations of the lyrics in the music.
• the music video must also fit the genre of the song unless it is trying to juxtapose.
• defining the sound, also defines the genre linking to the conventions, and also past experiences, these can alter our decisions to create different types of visuals which may be unconventional.
• sound also allows individual interpretations of the sound meaning to be made influencing decisions.

How important is EMOTION in music videos?
Emotion is important in music videos as:

• the visuals in the video need to reflect the emotions in the shot
• emotions in the song can help audience to relate and understand the music video more

Shots used in music videos- Five Colours in her Hair- Mcfly-pop

Mcfly- Five Colours In Her Hair, the use of constant panning and fast shots, angle variety fits with the pace of the music whilst using lots of different shots types:

Wide shot- establish 

High angle- drummer

Wide shot- location, girl

High angle-band

Two shot-girl and boy

Extreme close up-knock door

Zoom in-tv

Pan out- show name,end

Shots found in music videos- Chasing Pavements- Adele-ballad

Adele- Chasing Pavements uses lots of different shot types throughout:

Establishing-showing car crash

Close up- adeles face

Two shot- singer and man in car

Wide shot- two people on pavement

Panning-showing setting

Wideclose up-singer walking around

Birds eye view- people being taken away